Communications Channels & Guidelines

What communication channels does LFS use?

  • LFS Today -- Our primary format for internal communications is the LFS daily e-bulletin. Sign up to receive LFS Today.
  • LFS Digital signage -- There are two digital sign boards located in MCML (main entrance and the Agora Cafe) and one in FNH that can be used to display events, deadlines and updates from all areas of the Faculty. Two days notice is required. Put your message on an LFS digital sign.
  • Bulletin boards -- We use the bulletin boards in the staff common areas of both buildings (MCML Mailroom, MCML Coffee Room, FNH Lunchroom) to display posters relevant to LFS faculty and staff. Signage should not be affixed to windows, doors, or walls, as per UBC Policy #120.
  • Newslettuce -- The LFS undergraduate student weekly e-newsletter prepared by the LFS Student Services team. Sent every Thursday. To sign up, email lfs.programassistant@ubc.ca with the subject line “Newslettuce Subscription” and your preferred email address in the body. To please submit content to undergraduate students, fill out a “Blog Submission Request” here. Submissions must be received by noon on Tuesday in order to be included in that Thursday’s Newslettuce.
  • UBC Today -- A bi-weekly campus-wide e-newsletter that is distributed to UBC employees at UBC-V and UBC-O. We can submit story ideas and events that affect the campus community to UBC Internal Communications.
  • UBC Digital Signage -- UBC has a network of digital display screens in various locations across campus. For major events, we have submitted signage to be displayed to the campus audience. Signage must follow a set of guidelines in order to be accepted by UBC Communications and Marketing.
  • In 2015, UBC launched a new website to improve campus communication for staff and faculty. It offers a venue where stories can be shared to create a more inclusive environment and help people can gain a better understanding of what their colleagues' roles are.

  • ReachOut -- Twice a year, LFS produces a print newsletter, ReachOut, to highlight major accomplishments and stories from the previous year. The newsletter is available from the Dean's Office and other places in MCML and FNH.
  • ReachOut Email List -- To coincide with its printing, we also send an email version of the newsletter to our donors and alumni. We use a paid service, Industry Mailout, which adheres to Canadian privacy and anti-spam legislation.
    • We will occasionally send invites to major events (such as the Centennial Dialogues series) using this email list, in consultation with our Development and Alumni Relations team.
  • ReachOut Blog -- We also maintain a web version of ReachOut, which contains stories that are included in the print versions, and more. (NOTE: In 2018, this is being phased out and the content will be migrated to the new LFS website.)
  • Social Media -- The Faculty's official social accounts are managed by the Marketing Communications Specialist:
  • Other social media -- Some of the Faculty's subunits maintain their own social media channels (mostly on Facebook and Twitter): Dietetics Major, Animal Welfare Program, Dairy Centre, UBC Farm, Wine Research Centre, International Nutrition Major.
  • LFS alumni e-newsletter -- Sent to all LFS Alumni approximately three times a year. Contact Niki Glenning, alumni engagement manager, for more information.
  • UBC News -- Managed by UBC Media Relations, news.ubc.ca is primarily directed at journalists, to help promote press releases and major news stories from the university. Stories are categorized by beat areas most relevant to journalists.
  • UBC Events is a calendar for anyone on campus to list their event. To include your event in the UBC calendar, please contact web-requests@landfood.ubc.ca. [NOTE: In 2018, we are researching posting an event calendar specific to LFS faculty and staff]

Key Guidelines

Vendors have found that UBC’s endorsement of a product can substantially add to its value and marketability and may ask you for such an endorsement. Your personal endorsement of any product does not constitute UBC’s endorsement and should not be given in any way that might lead anyone to believe it does. You can read the whole policy on the university counsel website.

In order for UBC to continue to attract and retain its students, faculty, and staff, it must take active steps to protect its reputation and identity. One way the university protects its reputation is by registering and policing its trademarks. The portfolio of UBC trademarks is managed by the Office of the University Counsel.

You can read the complete list of University Trademarks on the Office of the University Counsel’s website for more information on trademarks at UBC.

UBC Brand has created a Visual Identity Guide, which provides guidance for LFS and our designers when developing materials.

The office of UBC Communications and Marketing manages the oversight and project management of the UBC Brand. Please refer to the UBC Brand Website for information on using UBC logos, wordmarks, fonts, photography, templates and more.

The UBC Media Relations team provides oversight and management of the university’s external reputation. If you are ever approached by a broadcast news outlet, or want to tell a story outside of UBC, the first step is to contact Media Relations.

Taking photos of people for marketing materials?  Remember to have the consent form signed by all involved before the image can be published. More information about the process can be found in the FAQs.

UBC has more than 300 Twitter accounts and 150 Facebook accounts.

Social networking tools are growing in number and they can be exciting channels to share ideas and connect with others who have the same interests. They provide an opportunity to advance our mandate to disseminate knowledge and build effective relations with the community through dialogue and academic freedom. However, they also have the potential to affect professional and organizational reputations.

Before starting a new social media account, either in an official or personal capacity, ensure you review the UBC Social Media Toolkit of resources, training tools and best practice advice. If you are unsure whether a communication is appropriate, please consult with your manager or the LFS communications director and refer to the UBC Social Media Guidelines.

LFS-Specific Policies