Key Guidelines (draft)

Vendors have found that UBC’s endorsement of a product can substantially add to its value and marketability and may ask you for such an endorsement. Your personal endorsement of any product does not constitute UBC’s endorsement and should not be given in any way that might lead anyone to believe it does. You can read the whole policy on the university counsel website.

In order for UBC to continue to attract and retain its students, faculty, and staff, it must take active steps to protect its reputation and identity. One way the university protects its reputation is by registering and policing its trademarks. The portfolio of UBC trademarks is managed by the Office of the University Counsel.

You can read the complete list of University Trademarks on the Office of the University Counsel’s website for more information on trademarks at UBC.

UBC Brand has created a Visual Identity Guide, which provides guidance for LFS and our designers when developing materials.

The office of UBC Communications and Marketing manages the oversight and project management of the UBC Brand. Please refer to the UBC Brand Website for information on using UBC logos, wordmarks, fonts, photography, templates and more.

The UBC Media Relations team provides oversight and management of the university’s external reputation. If you are ever approached by a broadcast news outlet, or want to tell a story outside of UBC, the first step is to contact Media Relations.

Taking photos of people for marketing materials?  Remember to have the consent form signed by all involved before the image can be published. More information about the process can be found in the FAQs.

UBC has more than 300 Twitter accounts and 150 Facebook accounts.

Social networking tools are growing in number and they can be exciting channels to share ideas and connect with others who have the same interests. They provide an opportunity to advance our mandate to disseminate knowledge and build effective relations with the community through dialogue and academic freedom. However, they also have the potential to affect professional and organizational reputations.

Before starting a new social media account, either in an official or personal capacity, ensure you review the UBC Social Media Toolkit of resources, training tools and best practice advice. If you are unsure whether a communication is appropriate, please consult with your manager or the LFS communications director and refer to the UBC Social Media Guidelines.